AccelerateYourSaaSRevenue
withExpertPerformanceMarketing
From targeted paid acquisition to high-impact organic strategies, I help SaaS brands turn marketing spend into predictable pipeline and revenue, trusted globally by SaaS leaders.
- Worked with funded and growth-stage SaaS companies
- Proven impact on pipeline quality, CAC efficiency, and SQL velocity
- Result-driven, not platform-driven
Tell us about your SaaS
Get a free marketing audit tailored to your funnel and growth goals.
Performance–Led Growth Pillars
A strategic lens that keeps your SaaS acquisition engine sharp, scalable, and accountable.
Strategic Bottleneck Diagnosis
Identify and isolate friction points across your funnel, from acquisition to activation, using data instead of assumptions.
Contextual Playbooks by Growth Stage
Deploy strategies aligned to your current growth phase, such as early traction, product–market fit, or scale. No one–size–fits–all tactics.
Fast, Focused Execution
Speed only works when paired with clarity. Launch campaigns that are focused, relevant, and performance–ready.
Compounding Optimization
Treat growth as a flywheel. Each campaign loop builds on the last, reducing CAC and increasing SQL velocity over time.
Services Engineered for SaaS Scale
Performance Marketing
Directly impact your SaaS pipeline growth through hyper-targeted ads. Proven success scaling qualified leads, SQLs, and predictable revenue globally.
Conversion Rate Optimisation (CRO)
Turn website visits into measurable MQLs, SQLs, demos, trials, and revenue with data-backed CRO that removes friction.
SEO for SaaS
Rank higher, capture qualified organic leads, and sustainably scale your pipeline through strategic, intent-focused SaaS SEO.
Proven Results
Discover the transformative impact of tailored performance marketing strategies through our case studies. Each snapshot below offers a glimpse into the challenges faced, solutions implemented, and outstanding results achieved.
Strategic Turnaround at Outplay
The business was getting many leads, but most weren’t turning into sales. There were too many unqualified leads.
Schedule a strategy SessionSolution Snapshots
- Right Search Terms: Fine-tuned targeting with high-intent keywords.
- Implemented a step-by-step strategy to help customers from interest to purchase.
- Data-Driven Decisions: Focused on key goals and numbers to make improvements.
- Efficient Advertising: Invested in ads that worked, improving customer acquisition.
Impact Highlight
Why SaaS Companies Partner with Me
Dedicated SaaS Expertise
Transparency and Accountability
Proven, Impactful Results
Hello, I’m Shitanshu Kumar
A performance marketing strategist helping |SaaS brands scale with precision.
I help SaaS and digital-first businesses unlock growth through data-driven performance marketing. With a strategy-first approach and deep campaign analytics, I've helped companies | across the globe improve ROI, reduce CAC, and scale faster — all while aligning with their unique | goals.
Tools & Technologies
Empowering Strategies With Advanced Tools
What SaaS Leaders Say
“I have had the pleasure of watching Shitanshu grow from an intern to leading a team of paid media marketers in a remarkably short time. Throughout his tenure at Neil Patel Accel & Outplay, Shitanshu has consistently demonstrated an exceptional blend of skill, dedication, and passion for digital marketing. Any organization would be lucky to have him as he is truly a great asset to any team. His professionalism and results-driven approach guarantee success for any projects he undertakes.”
Gautham Nagaraj
Head of Marketing
“Shitanshu is a highly skilled Performance Marketer. During our time together at Outplay, Shitanshu consistently delivered impressive results, thanks to his deep understanding of data analysis, ad creative, and audience targeting. I was particularly impressed with Shitanshu's ability to deliver on lead requirements from paid campaigns while keeping costs low. ”
Sandeep John
Marketing Director
“I have had the pleasure of watching Shitanshu grow from an intern to leading a team of paid media marketers in a remarkably short time. Throughout his tenure at Neil Patel Accel & Outplay, Shitanshu has consistently demonstrated an exceptional blend of skill, dedication, and passion for digital marketing. Any organization would be lucky to have him as he is truly a great asset to any team. His professionalism and results-driven approach guarantee success for any projects he undertakes.”
Gautham Nagaraj
Head of Marketing
“Shitanshu is a highly skilled Performance Marketer. During our time together at Outplay, Shitanshu consistently delivered impressive results, thanks to his deep understanding of data analysis, ad creative, and audience targeting. I was particularly impressed with Shitanshu's ability to deliver on lead requirements from paid campaigns while keeping costs low. ”
Sandeep John
Marketing Director
The Growth Execution
Framework
A clear, structured process focused on what drives results.
In this initial phase, I dive deep into your business model, revenue engine, customer journey, and funnel structure. Whether you're early-stage or scaling fast, I evaluate your current acquisition efforts, conversion bottlenecks, and growth levers to build a strategy grounded in context — not guesswork.
Together, we define the right acquisition channels (Google, Meta, LinkedIn, etc.), messaging hierarchy, and campaign goals based on your product, ICP, and budget. I map out funnel architecture aligned with your user journey — whether you're driving free trials, demos, or onboarding flows — ensuring every step is built to convert efficiently.
Using high-converting structures I've tested across 100+ SaaS accounts, I implement your campaigns with precision — setting up proper tracking, audience segmentation, and creative variants. From ad platforms to analytics, every detail is ready to drive early momentum and deliver learnings quickly.
I constantly analyze performance data to identify what’s working and what’s wasting spend. Through A/B testing, bid adjustments, creative rotation, and funnel tuning, I iterate rapidly to improve efficiency, scale winning elements, and turn decent performance into breakthrough ROI.
You’ll receive regular, easy-to-understand reports focused on what matters most: CAC, ROAS, conversion rates, and growth trends. I pair every report with strategic next steps — so you always know what we’re doing, why it matters, and what’s coming next.
Let’s work
Real insights. Measurable growth. Let’s turn your funnel into a conversion engine — built on strategy, not guesswork.